After having announced the closure of all of its stores in Switzerland last May, Yves Rocher is also preparing to put an end to its retail business in Germany and Austria.

“With its current business model, Yves Rocher can no longer remain operational in a sustainable and successful way,” explained the beauty brand’s German subsidiary to dpa news agency.

About 140 shops and some 350 employees would be concerned in Germany. They were informed mid-March and a social plan has been prepared in collaboration with the employee representative committee.

As for Switzerland, Yves Rocher plans to remain present in Germany and Austria through its e-shop.

Yves Rocher is the flagship brand of French family-owned Rocher group, which also owns the brands Arbonne, Flormar, Sabon and Petit Bateau. The Rocher group achieved EUR 2.4 billion in turnover in 2021 and employed 16,300 people in 114 countries.