Sarah is very knowledgeable about how to take care of your flowers. I asked her if there was a flower that was particularly popular with customers and she immediately said, “Roses”. Her own favourite is a Gladioli, because of its striking elegance and simplicity. Being a florist takes creativity and skill, something that Sarah clearly has. One of her selling points is the personal service that she offers, resulting in a high return of repeat customers. Her skills range from transforming wedding venues with striking blooms to a range of tributes in memory of loved ones. Some of the strangest orders Sarah has received are sourcing black gothic wedding flowers and creating a set of full sized drums for a funeral.

Sarah believes being eco-friendly is also very important. She tries to be as eco-friendly as possible, despite it being costly. Sarah uses biodegradable oasis and tries to reduce packaging, for example, wrapping in paper rather than cellophane. This is a positive way of being more sustainable and another selling point that she highlights to her customers. A small business constantly needs to refresh itself and Sarah has embraced technology. Recently she went live on Facebook to promote her business and products.

So what makes a successful small business? When questioned, Sarah said, “I’m very determined, hardworking and have lots of help from my family.” She also gave me the impression that she loves what she does; so Re:creation keeps creating.