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The company, which owns the maker of PG Tips and holds stakes in Six Nations rugby and Formula One, pushed back the plans following Russia’s invasion of Ukraine but is understood to be considering a listing before the end of the year. CVC declined to comment.
While YouGov is known for its political polling in Britain, the company also carries out work on consumer opinion and behaviour across a range of sectors and counts the US as its largest market.
Mr Shakespeare said the US was a “natural base” for YouGov as the country “spends the most on marketing data; they are the most savvy”.
The YouGov chief added that while the company had previously been too small to consider a listing in the US, it was now weighing up the move after buying a consumer data division from German market research group GfK in a €315m deal earlier this year.
He said: “Until recently, we’ve been too small. With the recent acquisition, that’s increased our size by 50pc overnight. I do feel that we could be introduced to a bigger market, [which] would be helpful.”
Mr Shakespeare this month moved to the role of chairman at YouGov, handing over as chief executive to former Meta executive Steve Hatch. Mr Shakespeare and his family own around 8pc of YouGov, which is valued at just over £1bn.
Mr Zahawi, who co-founded YouGov in 2000, no longer holds shares in the company.
Earlier this year, he was sacked as chairman of the Conservative Party following a controversy over a tax bill on the sale of roughly £27m YouGov shares held by an offshore group linked to his family.
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