Wisconsin Policy Forum: Strengths and weaknesses of Milwaukee’s small business support system identified

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Milwaukee is home to a strong network of service providers assisting its small businesses, but it  lacks the kind of coordinated supports and philanthropic engagement that benefit entrepreneurs in  other large Midwestern cities, according to a new Wisconsin Policy Forum report. 

The report analyzes Milwaukee’s small business support landscape and seeks to identify both  strengths and opportunities for greater effectiveness. It examines 50 public or nonprofit business  support organizations in Milwaukee, and includes interviews with organizational leaders and key  stakeholders. The report also highlights promising strategies being used in peer cities to help spur  small business creation and development. 

To define the small business support landscape in Milwaukee, we looked at organizations that are  based in the Milwaukee area or have a physical presence here, and that provide services to at least  a portion of the city of Milwaukee. We only included those that focus partially or exclusively on “Main  Street” type businesses, or micro businesses with fewer than 10 employees. Finally, we limited our  list to organizations that provide services in one of more of the following categories: business  planning, marketing and sales development, operations and technology management, access to  capital, and mentorship and peer support. 

Our research shows the 50 organizations we identified using these parameters constitute a relatively  strong and collaborative network of small business supports in Milwaukee. But it also reveals several  challenges including capacity gaps, limited leadership over the area’s network of business supports,  and barriers preventing some entrepreneurs from accessing services. 

“Our research suggests that with more focused leadership, coordination, and financial support, the  city’s current small business support ecosystem could become even healthier and achieve greater  effectiveness,” the report finds. 

Key observations from our analysis include: 

Milwaukee is home to a strong network of business service providers, and promising efforts are  underway to foster collaboration among them. The 50 business support organizations we identified  provide an array of services in Milwaukee, from training and coaching to assistance in accessing  capital to peer networking opportunities. Through our interviews with local leaders, we also heard  that Milwaukee’s BSOs generally collaborate well with one another. 

No local organization serves as a “backbone” for Milwaukee’s business support ecosystem. In other  large Midwest cities, organizations have taken on clear leadership roles over local business 

supports. For example, Kansas City’s KCSourceLink functions as the backbone of that area’s  entrepreneurship resource network, directly helping entrepreneurs navigate available services while  convening service providers and other stakeholders to identify service gaps and develop solutions. A  possible local model for small business stakeholders in Milwaukee to consider is the clear  leadership and more extensive collaboration that has developed in recent years to address the city’s  housing challenges under the Community Development Alliance. 

Getting entrepreneurs connected to business support services in Milwaukee is a key challenge, and  the local resource network currently lacks an obvious “front door.” Many local leaders said new or  expanded efforts are needed to make current and aspiring entrepreneurs aware of and connected to  the network of services available in Milwaukee. This may be particularly helpful for reaching those in  lower-income Milwaukee neighborhoods. One possibility would be to establish a business center  where multiple BSOs could provide seamless assistance to local entrepreneurs in one place. The  Milwaukee Rental Housing Resource Center could be one model. 

Capacity gaps exist that limit opportunities for entrepreneurs to access services for their businesses. Services for which local leaders said the need outstrips current capacity include one-on-one business  coaching, financial education, and access to capital. Those we interviewed said one-on-one business coaching is effective, but that few organizations offer it and capacity is limited. Poor financial  management skills among entrepreneurs is another common concern, and though financial  education services for entrepreneurs exist, expanded programming could help.  

Community development financial institutions (CDFIs) offer flexible loans to entrepreneurs who face  challenges in accessing traditional financing. Milwaukee’s network of CDFIs is viewed by many as a local strength, though interviewees disagree on whether more capacity is needed. 

Local philanthropic organizations could play a bigger role in supporting entrepreneurship in  Milwaukee. In Detroit and Chicago, philanthropic organizations have developed funder collaboratives focused on supporting local entrepreneurship services and initiatives. Detroit’s New Economy  Initiative also shows that funder collaboratives can contribute by evaluating the effectiveness of their  local small business support ecosystems and of individual BSOs, identifying what is working and  what is not and pushing organizations to focus on their strengths. Again, the Community  Development Alliance could be a good local model, as its membership includes philanthropic  organizations that coordinate their giving to affordable housing strategies and initiatives.  

This report was commissioned by the Zilber Family Foundation, Northwestern Mutual Foundation,  and LISC Milwaukee. It also was supported by a grant from Bader Philanthropies. 

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