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Today, April 17, 2023, begins a wider launch of Wicket Gaming’s free-to-play game King Royale:Idle Tycoon. The game will be widely marketed in Sweden via an advertising collaboration with Aggregate Media. At the same time, influencer marketing via Youtube and Tiktok is being prepared.
King Royale: Idle Tycoon begins a wider launch using ads and influencer marketing. Initially, paid advertising is done in Swedish media where Wicket Gaming has a larger media budget of approximately SEK 5 million net with Aggregate Media. This gives the opportunity to buy advertising space in most newspapers in Sweden, in addition advertising can be done outdoors, on radio and in magazines. In addition to this, influencer marketing via Youtube and Tiktok is being prepared. The marketing will run during the current and next year.
King Royale:Idle Tycoon is available on Google’s app store “Google Play” and Apple’s equivalent “App Store” the game has been downloaded over 450,000 times since its test launch. The game has a Google Play rating of 4.5 and a corresponding rating in the Apple App Store of 4.7. After a period of work on optimizations of the game it is now ready for a wider audience, the game’s KPIs still look very promising to now start user acquisition and focus fully on monetizing the game.
In a comment, Wicket Gaming’s CEO, Eric de Basso, says:
“The wide release of King Royale:Idle Tycoon will be very exciting to follow. We have high hopes of being able to quickly scale up the user base and thus create significant monetization opportunities going forward where the focus will also be on further development of features in the game.”
More information about the game can be found at the links below:
Google Play: https://play.google.com/store/apps/details?id=de.motap.idleking&hl=en&gl=US
Appstore: https://apps.apple.com/us/app/idle-king-tycoon-tap-games/id1479539390?l=en
An interview with Wicket Gaming’s CEO regarding the acquisition of Idle King has previously been published on the link below:
https://www.youtube.com/watch?v=PFMKfh6GO-g
For further information, please contact:
Eric de Basso, CEO, Wicket Gaming AB
E-mail: eric@wicketgaming.com
Phone: +46 70 780 52 00
About Wicket Gaming
Wicket Gaming is a Swedish gaming and digital education company consisting of two verticals, Games and EdTech. Within the Games vertical, the business idea is based on developing and distributing free-to-play games (“F2P”) within mobile games for Android and iOS. Within EdTech, the Company focuses on developing products in genres such as Game-based Learning and Serious Games, it is in these areas that Wicket Gaming has identified the greatest synergies between the Company’s two verticals.
For more information, see Wicket Gaming’s website www.wicketgaming.com
https://mb.cision.com/Main/20666/3751668/1987614.pdf
(c) 2023 Cision. All rights reserved., source Press Releases – English
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