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Although the days of only going to work in a black power suit and toiler white suit are gone, there are still several aspects of fashion for South African employees.
With the rise of flexible and hybrid work environments, many more people are wearing casual and comfortable outfits in the office.
Nevertheless, in a professional context, appearance, attitude and behaviour play a key role in how people perceive you, giving you a competitive advantage.
Flexible office space provider WorkShop17 recently conducted a series of informal discussions with 5,000 members, including 745 companies in their 8 locations, and identified the three main aspects of clothing that impact someone’s self-esteem:
- Aesthetics – Does the clothing appeal to the senses?
- Conformity – Is the style of clothing similar to what coworkers wear?
- Uniqueness – Does the wearer view the piece as special?
“Out of the three, conformity has the most social influence, so the more contact you have with other employees, the more this forms a sense of belonging and can give you a boost to interact with more people. The more you work alone or from home, the less this applies,” WorkShop17 said.
“The characteristic that most impacted productivity was uniqueness. When members felt like they looked good and that their clothing was different in some way, this improved self-esteem and made them more confident and goal-oriented.”
“Surprisingly, aesthetics, which includes how comfortable and breathable your clothing is, and how it allows for free movement, came last both on work and social performance. (So it can’t just be any old jeans and a T-shirt)”
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