March 1, 2023

This paid piece is sponsored by Click Rain Inc.

Grow conversions with a cohesive marketing strategy. Learn how consistency cultivates connections and impacts your business’s bottom line.

Cohesive marketing means excellence

Establish cohesiveness across your marketing, website and creative efforts for solid connections. It takes four to 10 marketing interactions for audiences to engage with your brand. Building a cohesive aesthetic and message across marketing mediums strengthens brand recognition, thus resulting in a higher success rate. In contrast, your brand message may need to be repeated more than seven to 10 times to convert from a fragmented strategy. Customers connect with reliability, consistency and quality, hence cohesive marketing.

Meet your audience where they’re at

Reaching many audiences may be daunting, so cohesive marketing is crucial. Start with a consistent message to establish instant brand recognition. Be sure to incorporate audience-specific information. If you have the resources, you also can take a personalized/dynamic approach that has proven to be even more successful.

From primary to secondary audiences, connect with each segment where they’re at. Use a solid call to action suited to their specific needs. Cohesive aesthetics allow audiences to focus on details without trying to figure out what business is marketing to them. Once they decide to engage, ensure the next step in their user journey meets their needs in a familiar format. If users click on an ad and end up on a landing page that looks nothing like what they engaged with, they’ll leave. Audiences seek consistency for comfort as they engage with brands. Consistency equals higher conversion rates.

Place your message on a strong foundation

Cohesive marketing starts with a solid structure. Inconsistencies in social media and website content create cracks in your brand’s identity.

Establish a blueprint to align every element. Build your foundation on a consistent tone and design so the look and feel of your brand have support. Use consistency across all elements such as social media posts, landing pages, video, audio and even calls to action. Remember, what your foundation looks like is as important as the quality of the structure — meaning, make it matter.

Breaking ground with cohesive marketing

Moving forward, make sure everything you do aligns with the brand you’d like to build and the action you want consumers to take. Set goals — some manageable for now, with others to make larger strides later on. You’ve got this!

If you’re trying to figure out what to do next, let us know. Click Rain is here to help guide your cohesive marketing strategy so you meet your business objectives. Reach out to [email protected] as you streamline success.