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It is no surprise that triathlon is a big business, and as such, it is important to understand who is behind the events we all love to participate in. According to Tim at Triathlete magazine, Ironman is currently owned by The Ironman Group, formerly known as the World Triathlon Corporation, which is owned by Advance Publications. Advance Publications is a privately-owned media company that also owns an 8.2% stake in Warner Bros. Discovery, and its annual revenue is around $2.4 billion.
On the other hand, the Professional Triathletes Organisation (PTO) has been making a name for itself in the triathlon world with its focus on driving up the value of the professionals competing in the non-drafting side of the sport. It is important to note that the PTO is co-owned by the athletes, meaning they have a financial stake in the success of the organization. This is a unique model that could provide a blueprint for other sports.
Overall, Tim does a great job of shedding light on the ownership structures of these two major players in the triathlon world. However, there are a few things missing from the discussion. For one, it would be interesting to know how the athletes’ co-ownership of the PTO affects their relationships with Ironman, which still dominates the triathlon industry. Additionally, as triathlon continues to grow in popularity, it will be important to keep an eye on who owns and controls the events we participate in.
In conclusion, understanding the ownership structures of triathlon organizations is essential to understanding the industry as a whole. The PTO’s unique co-ownership model could potentially change the game for professional athletes in other sports, while Ironman’s dominance shows the challenges of expanding into new territories. As triathlon continues to grow and evolve, it will be interesting to see who emerges as the new owners of the sport.
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