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When Loliware received interest from multiple Sharks on “Shark Tank” Season 7, it seemed that the brand was ready to take off. During a conversation with the Shark Tank Podcast, founders Chelsea Briganti and Leigh Ann Tucker revealed a bounty of behind-the-scenes details about the show’s process. Given their business background, they had a targeted plan for specific Sharks. Although there was a possibility to get everyone on board, they referenced that the show frowned on deals with more than two Sharks. The legal terms can get complicated with too many parties.
Listening to the founders on the podcast post-show airing, the outlook seemed positive. The company had placements at large hotel chains, theme parks, and other high-profile businesses. In addition, the reviews were positive. Yahoo! Food saw the benefit for parties, especially for the approachable flavor, which was similar to a Fruit Roll-Up. Overall, the concept seemed to fill a niche. While there are other edible serving items (think ice cream cones), it makes sense to bring an edible cup to the beverage space.
But Loliware stopped making its edible cups and pivoted towards a different sustainable serveware solution. It’s unclear if the business concept was unviable due to scale, interest, or something else. While there might not be an edible gelatin cup on the shelf, the concept might reappear again.
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