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One in three Singaporeans are subscribed to the top platform.
Netflix is the most subscribed video streaming service in Singapore.
Based on a YouGov Profiles survey, one in three (36%) Singaporeans are subscribed to the streaming giant.
The next most popular platform is Disney+ (17%), followed by Singtel TV with 11% and Starhub TV with 10%.
Meanwhile, Amazon Prime Video, Viu, and Apple TV+ recorded the lowest subscriber percentage amongst Singaporeans at 9%, 5%, and 3% respectively.
When it comes to customer satisfaction, Netflix remained the top platform with an 84% satisfaction rate, followed by Disney+ (74%) and Amazon Prime Video (73%).
Viu comes next with 68%, Apple TV+ with 61%, Singtel with 60%, and StarHub TV with a 56% satisfaction rate.
Of the customers who do not currently have a streaming services subscription, 28% are “non-TV watchers” whilst 27% find the “cost of streaming subscriptions too high.”
Some also cited having “difficulty finding what they want to watch” (13%), “poor viewing experience” (7%), and “poor or no internet connection” (6%).
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