What I learnt… about how to structure my business

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Huib van Bockel started Tenzing, a natural energy drink company inspired by traditional Himalayan brews used by Sherpas, in 2016. It’s sold by the major retailers and universities, and served in the corporate offices of Uber, Google and Twitter. It employs 20 people and is on track for sales of £17 million in 2023.

Van Bockel previously worked in marketing at large companies including Unilever, MTV, and latterly at Red Bull, where he was head of marketing.

One of the reasons I started my business is because, even though I’ve worked for some great organisations and some great bosses, the hierarchy of big companies and the whole command and control thing seemed a bit old and dated.

From my personal point of view, I always

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