CEOs must not overlook the intricacies of genAI costs. CEOs must integrate the multifaceted costs into their strategic vision, acknowledging nuances such as inference cost, fine-tuning cost, prompt engineering cost, cloud expenses, talent costs, and operation costs. Additionally, CEOs need to be vigilant about often overlooked expenses, including infrastructure overhaul, data security, and ethical considerations. Integrating cost control into decision-making processes, utilizing comprehensive monitoring dashboards, and empowering teams through strategic talent management are indispensable strategies. As CEOs navigate this dynamic landscape, a balanced approach that harmonizes innovation with fiscal prudence is the key to a sustainable and impactful GenAI journey.