Title: Partnerships Activation Manager 
Reports to: VP, Global Partnerships Activation 
Location: Vitality Stadium 
Contract: Permanent, full-time 

AFC Bournemouth is a family and community club. We strive to deliver a professional, friendly and welcoming approach in all areas of the club. With a small backroom operation, you will be joining a tight knit group who pride themselves on hard work, passion and togetherness. 

Entering an exciting new chapter in its long and storied history, AFC Bournemouth is proud to retain its focus on family and community. Delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all at Vitality Stadium. 

Since its takeover by chairman Bill Foley, in a partnership including Hollywood actor Michael B. Jordan, the club has seen significant investment committed towards sustaining AFC Bournemouth in the Premier League, highlighted by the construction of a state-of-the-art training facility and the arrival of promising young talent from top clubs around Europe. 

The Partnerships Activation Manager is part of AFC Bournemouth’s commercial team and provides crucial support in managing and growing relationships with sponsors and partners. The Manager will oversee activation and ensure contractual sponsorship elements are fulfilled and executed properly for a varied list of business partners. 

The role holder will also drive revenue by renewing/refreshing and opportunistically upselling their assigned partners, identifying new business opportunities, improve profitability and deliver against departmental KPIs. This position will be based at Vitality Stadium in Bournemouth and will report to the Vice President of Global Partnership Activations. 

The successful candidate will be expected to attend AFC Bournemouth home, as well as occasional non-first team home fixtures and events. This can include working evenings, weekends and public holidays as assigned. The club has various policies in place to allow for time off where this working time is required. 

• Oversee activation and ensure contractual sponsorship elements (matchday and non-matchday assets) are fulfilled/executed properly for assigned AFC Bournemouth partners. 
• To activate, host and build client relationships on matchdays and non-matchdays – including AFC Business and club commercial events. 
• Attend non-matchday/community events on behalf of the Club as needed to manage partner activation/involvement in those events. 
• Serve as liaison with the Vitality Stadium operations team for all sponsorship-related topics. 
• Be knowledgeable and trained in Salesforce. 
• Hold meetings with other departmental managers and heads of department to ensure contracted sponsor assets are executed on time and accordingly. 
• Attend contracted appearances, commercial shoots, etc. as needed at sponsor’s business, community service event and/or other specified locations. 
• Create and present inventory and activation reports for assigned partner accounts at the start of the season, mid-season and end-of-season. 
• Drive and be responsible for developing and managing a strategic plan for all of our assigned accounts that are up for renewal/expiring. 
• Coordinate internal creative meetings with other departments to develop innovative assets and ideas for your assigned sponsors. 
• Bring new and compelling ideas to current partners whenever possible (i.e. – upsell opportunities). 
• Develop and maintain excellent relationships and communication between the Partnerships department and other departments such as Brand & Design, Community Sports Trust, Marketing, Media, Operations and Ticketing. 
• Other duties as assigned from time to time. 
• As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club. 
• As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club. 
• Obligation to adhere to the club’s health and safety policy and procedures. 
• As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club. 

• Degree level education (preferred). 
• At least one year’s experience in a similar role. 
• Business to business sales and account management experience. 
• Exceptional communication, both on the phone and face-to-face. 
• The ability to work as a member of a dynamic team but also able to work effectively on own initiative. 

The club’s values are at the core of its staff behaviour and how they approach everything they do, therefore we are looking for someone is honest, inclusive, kind, hardworking and loyal. 

In return for your hard work and commitment to us, you will receive a competitive reward package which will include, but is not limited to: 

• Free onsite parking. 
• Season ticket and allocation of complimentary/purchased tickets. 
• Subsidised lunches and complimentary healthy snacks throughout the day. 
• Discounts at the club Superstore. 
• Contribution towards eye tests and glasses. 
• Discounts and benefits from partners and local businesses. 
• Club pension & Life Assurance Scheme. 
• Employee Assistance Programme (EAP) by Health Assured. 
• Paid parental leave (bank of five days per year). 
• Club events or other social events throughout the year run by our club social team. 
• Paid volunteer opportunities (two days per year). 
• Paid day’s leave on your birthday. 

Please send your CV and covering letter to [email protected] by 28th April 2023 

AFC Bournemouth is an equal opportunities employer and ensures that staff and volunteers are able to achieve their full potential. AFC Bournemouth values the diversity of its workforce and welcomes applications from all sectors of the community (Equality Act 2010). 

We actively encourage applications from women, and individuals from ethnically diverse communities. 

For further information on accessibility within the stadium please click here. 

AFC Bournemouth is committed to protecting all children, young persons, and adults at risk in its care or attending its premises and expects all staff and volunteers to share the same commitment. 

For all positions where a DBS check is required, an offer of employment will be subject to receipt of satisfactory disclosure at the appropriate level. 

Any and all potential agreements, relationships or commitments that could be considered a conflict of interest should be disclosed upon application to this vacancy by emailing [email protected]. You will also be asked whether you have any conflicts to disclose upon receipt of your application. 

Satisfactory references will be required for all positions, your eligibility to work with the club will be subject to receiving appropriate referencing.