Unilever Faces UK Probe into Environmental Claims About Household Products

The U.K. Competition and Markets Authority said it has launched an investigation into environmental claims made by Unilever regarding some of its household products.

The CMA said Tuesday that it will investigate whether the Anglo-Dutch retailer—which owns consumer brands such as Ben & Jerry’s ice cream and Dove soap—overstates how “green” certain products are through the use of vague and broad claims, unclear statements, and “natural” looking images and logos.