UAW Launches Organizing Drive, Targets Tesla and Toyota

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Updated Nov. 29, 2023 9:30 pm ET

The United Auto Workers formally launched one of the largest organizing drives in its history with campaigns at 13 automakers, in an effort to leverage record gains from its recent labor deals in Detroit.

The UAW plans to target nearly 150,000 workers at U.S. factories owned by large foreign automakers including Toyota Motor and Volkswagen, as well as newer electric-vehicle manufacturers such as Tesla and Rivian Automotive, the union said Wednesday.

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