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TMC technology specialist TripStax has announced a strategic partnership with AI technology provider Grapevine.
Grapevine, which won the 2021 Business Travel Innovation Faceoff at Business Travel Show Europe, offers an AI “plug and play” digital concierge service, which is designed to improve how TMCs engage with travellers and increase their revenue.
The company’s white-label AI engine, called Marvin, works with a TMC’s data sources to identify booking opportunities such as hotels and ancillary sales by providing personalised in-policy recommendations to travellers.
TripStax, which launched as a standalone company in 2022, is integrating Grapevine via an API link to its Core data processing system. This will allow mutual TMC clients of both companies to “seamlessly and quickly” implement Grapevine for their corporate customers.
Jack Dow, Grapevine’s CEO, said: “We are already in late-stage negotiations to provide Grapevine to several TMCs who are also clients of TripStax, and expect to announce these agreements soon.”
Since last year’s launch TripStax has been busy acquiring other tech specialists such as Hotelzon and TapTrip, as well as forging partnerships with the likes of Jyrney, Thrust Carbon and TMC network Lufthansa City Center.
Jack Ramsey, CEO of TripStax, added: “We are constantly looking at ways to enhance our tech offering and proposition to TMCs and their own corporate customers.
“We are excited to partner with Grapevine as we share a similar vision as disruptors in the industry, helping TMCs to evolve their business and corporate client offering, become more competitive and open doors to new revenue streams.”
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