London’s West End experienced a notable surge in footfall indicating a rise in shoppers on Boxing Day (26th December), despite the UK’s continued prohibition on VAT refunds for international visitors. The New West End Company (NWEC) reported a 5 per cent increase in footfall compared to the previous year, just below the 2019 benchmark.

Furthermore, Bond Street stole the spotlight with a remarkable 20 per cent year-on-year and 34 per cent compared to 2019 surge in footfall, owing this growth to recent developments and the influx of ultra-luxury and huge flagship stores post-pandemic.

NWEC, representing businesses in the area, revealed that international visitors played a pivotal role in driving consumer spending throughout December, marking a turning point where overseas shoppers surpassed domestic spending during the Black Friday weekend.

Dee Corsi, NWEC Chief Executive, praised the district’s vibrancy during the festive season, highlighting its status as a world-class retail and leisure destination. However, she emphasized the urgent need for the government to pay attention to an independent review of tax-free shopping to compete with Continental Europe effectively.

As the cost-of-living tightens domestic spending and dampens consumer confidence, the West End finds itself increasingly reliant on international visitors.