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Mint, formerly known as Mint.com, is a personal financial management company based in Mountain View, California. Aaron Patzer founded the company in 2007. In September 2009, Intuit, Inc. acquired Mint.com for $170 million and renamed it Mint. Over 100 million customers globally use Intuit’s products and services, including TurboTax, Credit Karma, QuickBooks, Mint, and Mailchimp. Mint provides a personal financial management website and mobile app and serves individuals and companies in the US and Canada. [1]
Mint.com initially provided account aggregation through Yodlee. However, the company switched to Intuit’s system after its acquisition. Users can create budgets, set financial goals, and track bank, credit card, investment, and loan balances on a single user interface. Mint is one of the best free personal finance apps on the market, but it also offers an ad-free version for $0.99/month and a premium plan for $4.99/month.
In March 2023, Mint supported over 20,000 financial institutions, including Bank of America, Chase, Discover, Citibank, and Apple Card. However, the company faces stiff competition from Empower, Simplifi, YNAB, Tiller, Monarch Money, Goodbudget, PocketSmith, Oportun, and PocketGuard. [2]
Here is an in-depth analysis of Mint’s top competitors and alternatives:
1. Empower Personal Dashboard
Year founded: 2009
Headquarter: Greenwood Village, Colorado
Empower is a financial advisor and personal wealth management platform. In June 2020, Empower Retirement acquired Personal Capital in a deal worth $1 billion and rebranded Personal Capital to Empower Personal Dashboard in 2023. It has around 1,200 employees and manages over $21 billion in assets.
Empower offers robust budgeting, cash flow, investment tracking, and financial tools. Like Mint, Empower is free. Users can link financial accounts to Empower’s app, track spending and net worth, create a retirement plan, analyze investments, and monitor their asset allocation. According to Nerd Wallet, Empower’s financial planning service has 4 stars out of 5. Empower is the top Mint competitor and alternative. [3]
2. Simplifi by Quicken
Year founded: 2020
Headquarter: Menlo Park, California
Simplifi is an award-winning personal finance app offered by Quicken Inc. It visualizes all user’s investments, loans, bank accounts, and credit cards in one place. As of August 2023, Simplifi supported over 14,000 financial institutions. Since its founding, Quicken has helped over 20 million customers manage their finances.
Simplifi helps users stay on top of their finances by providing a real-time view of all bank accounts, investments, credit cards, and loans. In August 2023, Quicken Inc. released several investment tracking features for Simplifi. Users can now see their entire portfolio in one place, monitor performance, and track cryptocurrency investments across brokerage accounts. Simplify by Quicken is a formidable competitor for Mint. [4]
3. You Need a Budget (YNAB)
Year founded: 2004
Headquarter: Lehi, Utah
YNAB is a personal finance app with tens of thousands of users worldwide. It simplifies expense recording and goal setting with the option to group expenses and link bank accounts to log transactions automatically. As of May 2023, YNAB offered a 34-day free trial and a paid plan for $14.99/month or $99/year.
YNAB and Mint are the top players in the budgeting app sector. Both help consumers track and categorize all expenses, assess investments, and decide future allocations. However, they use different budgeting philosophies and pricing models. Mint is free, but YNAB requires users to pay a monthly or yearly fee. YNAB is a worthy alternative to Mint for consumers with a hands-on approach to forward-thinking budgeting. [5]
4. Tiller Money
Year founded: 2014
Headquarter: Seattle, Washington
Tiller is a customizable personal finance platform. It feeds balances and transactions into a spreadsheet, allowing users to track all aspects of their financial life in a single location. In February 2021, SumUp acquired Tiller for an undisclosed amount to expand its mobile payments portfolio.
The main selling point of Tiller is its user-friendly, spreadsheet-based budgeting and financial planning tool. As of April 2023, Tiller synced with over 21,000 US financial institutions. As a subsidiary of SumUp, Tiller has enough resources to compete and poach some customers from Mint. [6]
5. Monarch Money
Year founded: 2018
Headquarter: San Francisco, California
Monarch is a subscription-based personal finance platform. It helps users plan and manage their financial lives. In July 2021, Monarch raised $4.8 million in seed funding. [7]
Val Agostino, the first product manager of Mint.com, co-founded Monarch. It is an all-in-one personal finance platform that syncs with over 11,000 financial institutions. Users can track checking, credit cards, brokerage, real estate, and crypto in a single platform. In March 2023, the company launched the first iteration of Goals 2.0 on the web, iPhone, and Android. Monarch Money is one of the top competitors for Mint. [8]
6. Goodbudget
Year founded: 2009
Headquarter: San Francisco, California
Goodbudget is a budgeting app created by a San Francisco-based web and mobile developer. It uses an envelope system, which allocates part of the user’s monthly income to specific expenses. As of January 2023, Goodbudget offered a free version and a Plus paid plan for $8/month.
The main competitive advantage of Goodbudget is its unique envelope system. Customers can use the envelope tab to check their savings balance and add new envelopes for expenses. The free version offers ten envelopes, while the paid plan provides unlimited envelopes. Goodbudget is a user-friendly alternative to Mint. [9]
7. PocketSmith
Year founded: 2008
Headquarter: Dunedin, Otago, New Zealand
PocketSmith is a budgeting and financial forecasting app. It analyzes users’ existing data and trends to forecast their finances up to 30 years into the future. As of March 2023, PocketSmith connected to over 12,000 financial institutions in 49 countries.
PocketSmith and Mint aggregate all users’ banking and investing accounts with one app and summarize transactions. Users can create custom budgets and spending categories to manage their finances.
The company uses a unique freemium model that allows customers to enter transactions manually using the free version. However, users can upgrade to one of the two premium plans to get live bank feeds with updates for every transaction. PocketSmith is one of the best alternatives to Mint for financial forecasting. [10]
8. Oportun
Year founded: 2005
Headquarter: San Carlos, California
Oportun is a budgeting app with over 320,000 ratings on the app stores, App Store and Google Play. The company was founded as Digit and later rebranded to Oportun in late 2022 to reflect its growth and evolution as a budgeting solution.
Oportun helps users achieve their short-term and long-term financial goals. The platform uses machine learning to analyze linked bank accounts daily and access spending habits. Then, it automatically withdraws the money users can save and deposits the funds in the Oportun savings or retirement account. In 2023, Oportun was recognized on Forbes Advisors’ best budgeting apps list and is one of the top competitors for Mint. [11]
9. PocketGuard
Year founded: 2015
Headquarter: Menlo Park, California
PocketGuard is a money management app developed by Igor Kuznetsov. Users can view and manage their bank accounts, credit cards, loans, investments, and bills in a single platform. In May 2023, the company launched its first personal finance management course on the mobile app to help users make better financial decisions. [12]
PocketGuard provides an overview of users’ finances and analyzes their bills to show them where they can negotiate better rates. As of August 2023, PocketGuard offered a free plan and a paid version for $7.99/month or $34.99/year. Users can also get lifetime access for a one-time payment of $79.99. PocketGuard is a worthy alternative to Mint. [13]
10. EveryDollar
Year founded: 2015
Headquarter: Brentwood, Tennessee
EveryDollar is a zero-based budgeting app offered by Ramsey Solutions. It helps users create custom monthly budgets using the zero-based budgeting method. In February 2023, EveryDollar served over 10 million budgeters.
EveryDollar and Mint are free budgeting tools that help users manage their finances and future. In February 2023, EveryDollar released two new features – financial roadmap and paycheck planning. Budgeters can now visualize long-term goals and plan their expenses. As a subsidiary of Ramsey Solutions, EveryDollar has the resources to compete and poach some customers from Mint. [14]
11. Wally
Year founded: 2014
Headquarter: Foster City, California
Wally is a personal finance app with active users across the US, India, Singapore, the UAE, and the UK. Customers can sync their bank accounts, monitor their net worth, get insights on spending, savings, and investments, and manage finances. As of August 2023, Wally connected with over 15,000 banks in 70 countries. The company has raised $7.1 million in an angel and pre-seed round.
Wally is a secure budget tracker that automatically syncs with users’ external accounts and credit cards. Users can upload all their bills and warranties to keep them in one centralized location. In 2023, the company launched WallyGPT, built using machine learning and AI. This Wally 4.0 version is the world’s first generative AI personal finance tool in 70 countries. Wally is an innovative competitor for Mint. [15]
12. Honeydue
Year founded: 2016
Headquarter: San Francisco, California
Honeydue is a financial technology company that offers digital apps and banking services. Its solutions help consumers manage their finances and enhance financial literacy and habits. In May 2021, Mission Lane acquired Honeydue for an undisclosed amount. The app has over 500,000 registered users in six countries and supports three languages. [16]
Honeydue links all users’ accounts, automatically splits bills, and sends overdue reminders. Users can open a joint Honeydue checking account that notifies the partner of their financial transactions. According to CNBC Select, Honeydue is the best budgeting app for couples. Google has featured its mobile apps as Editors’ Choice. Honeydue is one of the best alternatives to Mint for couples. [17]
13. Stash
Year founded: 2015
Headquarter: New York City, New York
Stash is a personal finance and budgeting app. It combines banking, investing, and advice in a single platform. In 2022, Stash had around 500 employees and managed over $3 billion in assets.
Stash is an investment banking platform that helps middle-class Americans build wealth. As of September 2022, Stash’s subscription-based service catered to over six million users. The firm recently got a spot on the Forbes Advisors’ Best Budgeting Apps list. Stash is one of the fastest-growing competitors for Mint. [18]
14. BodesWell
Year founded: 2019
Headquarter: Boston, Massachusetts
BodesWell provides self-service financial planning software. The company helps customers map a financial plan and future. In July 2021, BodesWell partnered with American Express on a financial planning tool for Amex cardholders. [19]
BodesWell helps financial institutions extend the benefits of planning to the millions of people who don’t have access to an advisor. The tool considers account income, assets, expenses, and liabilities. The firm recently raised about $1.5 million from investors and is a worthy alternative to Mint.
15. CountAbout
Year founded: 2012
Headquarter: Madison, Wisconsin
CountAbout is a budgeting app developed by Joseph Carpenter and Alex Wong. It offers account management, reports, and recurring transaction functionality. According to PCMag, CountAbout has 3 stars out of 5.
CountAbout is positioned as a personal finance app. However, its invoicing capabilities, transaction management, and budgeting tools can entice sole proprietors. CountAbout is a web-based, subscription-supported tool that allows users to import data files from Mint and Quicken. Unlike Mint, CountAbout doesn’t bombard customers with ads. CountAbout is one of the best alternatives to Mint for users with tons of data. [20]
16. Fidelity Investments
Year founded: 1946
Headquarter: Boston, Massachusetts
Fidelity is a multinational financial services corporation. The company offers Fidelity Full View, which competes against Mint. As of March 2023, Fidelity had over 70,000 employees and managed $11.1 trillion in assets. [21]
Fidelity’s Full View uses eMoneyAdvisor, a financial planning solution. It’s a free and robust tool. However, Fidelity’s Full View doesn’t provide all of eMoneyAdvisor’s features.
Users can consolidate accounts in one place, track net worth over time, create and manage budgets, and view transactions. However, the main competitive advantage of Fidelity Full View is its integration with other Fidelity planning tools. Fidelity is a formidable competitor for Mint.
17. Banktivity
Year founded: 2003
Headquarter: Putney, Vermont
Banktivity is a personal finance management platform offered by IGG Software. Its iOS-specific solution simplifies the budgeting process. In January 2023, IGG Software had around 50 employees.
Banktivity is designed for macOS and iOS platforms. In June 2022, Banktivity partnered with Salt Edge to expand its services in the UK and EU. Customers in the UK and EU can access over 2,500 open banking and PSD2 channels via the Salt Edge Account Information solution and connect their bank accounts. Banktivity is one of the best Mint alternatives for macOS and iOS users. [22]
18. Unifimoney
Year founded: 2019
Headquarter: San Francisco, California
Unifimoney is a multi-asset digital wealth management platform. It serves community banks, credit unions, and high-earning professionals. In March 2023, Unifimoney partnered with First Fidelity Bank (FFB) on a new program to help retain and grow customer deposits for FFB account holders. [23]
Unifimoney combines money management with saving, spending, and investing tools. In December 2022, Unifimoney partnered with Apex Fintech Solutions. The deal allows community banks and credit unions to leverage Unifimoney’s wealth management platform and Apex’s digital clearing and custody engine. Unifimoney is one of the top competitors for Mint. [24]
19. GnuCash
Year founded: 1998
Headquarter: Edmonton, Alberta, Canada
GnuCash is a personal and small-business financial accounting program. Users can track bank accounts, stocks, income, and expenses. According to G2, GnuCash has a 4.2-star rating from 23 customer reviews. [25]
GnuCash and Mint simplify personal financial management, but GnuCash uses the double-entry bookkeeping approach. In March 2023, the company released GnuCash 5.0 with new features. Users can now leverage stock transaction assistant, revamped online quotes facility, investment lots report, and improved report and book options to simplify financial accounting processes. GnuCash is a worthy alternative to Mint. [26]
20. Spendee
Year founded: 2017
Headquarter: San Francisco, California
Spendee is a personal finance app that provides robust tracking and budgeting features. Users can track their budgets and manage finances in a single platform. In December 2022, the company introduced the Spendee Lifetime Premium plan. [27]
Spendee and Mint are personal finance management apps; however, Mint is free, while Spendee is a paid service. As of December 2022, Spendee supported over 2,500 financial providers globally, including e-wallets and crypto wallets. Spouses can use the shared wallet feature to manage their family’s finances. Spendee is an emerging Mint competitor.
References & more information
- Intuit Inc. (2023, Aug 24). Intuit Reports Strong Fourth Quarter and Full Year Results; Sets Fiscal 2024 Guidance. Business Wire
- Petrova, S. (2023, Mar 5). Intuit Mint Review 2023: Is the Mint.com Budgeting App Good? CRN
- Benson, A. (2023, Feb 17). Empower (Formerly Personal Capital) Review 2023: Pros, Cons and How It Compares. Nerd Wallet
- Quicken Inc. (2023, Aug 14). Quicken adds robust investment tracking features to its personal finance app Simplifi. PR Newswire
- Karl, S. (2023, May 10). YNAB vs. Mint: Which is the best personal finance app? Investopedia
- Rounds, H. (2023, Apr 10). Tiller Money Review 2023. The College Investor
- Azevedo, M. A. (2021, Jul 23). Mint’s first PM raises millions for Monarch, an Accel-backed money management platform. TechCrunch
- Monarch Money (2023, Mar 29). What’s new: Goals 2.0? MonarchMoney.com
- Sharpe, C. (2023, Jul 25). Goodbudget Review. Kids’ Money
- Rosenberg, E. (2023, Mar 20). PocketSmith review 2023: Forecasting your future finances. MoneyWise
- Holzhauer, B. (2023, May 26). Digit, Now Oportun, Budgeting App Review. Forbes
- PocketGuard (2023, May 31). What’s new? Personal finance education. PocketGuard.com
- Myers, B. (2023, Aug 10). PocketGuard Review: Always Know How Much Money’s in Your Pocket. The Motley Fool
- Ramsey Solutions (2023, Feb 27). EveryDollar Budgeting App by Ramsey Releases Two New Features to Help With Short- and Long-Term Planning. Globe Newswire
- Nair, D. (2023, Aug 21). Generation Startup: How WallyGPT uses AI to simplify financial planning. The National News
- Mission Lane (2021, May 24). Mission Lane Acquires Honeydue to Expand Debit and Digital Banking Capabilities. Business Wire
- Gravier, E. (2023, Feb 27). The best budgeting app for couples. CNBC
- Fisher, C. (2022, Sep 23). A Q&A with Dan Mendes of Stash, a personal finance app. Plaid
- Azevedo, M. A. (2021, Jul 15). American Express taps startup BodesWell for expansion into financial planning. TechCrunch
- Yakal, K. (2022, Jul 19). CountAbout Review: Personal finance meets basic accounting. PC Magazine
- Fidelity Investments (2023, May 25). Fidelity Q1 2023 Retirement Analysis: Despite Economic Challenges, Retirement Account Balances Continue to Rise. Business Wire
- Harrison, P. (2022, Jun 3). Salt Edge and Banktivity Partner to Help Customers Manage Personal Finances. The Fintech Times
- Monteiro, L. (2023, Mar 24). Unifimoney and First Fidelity Bank announce an enhanced yield savings program. IBS Intelligence
- Apex Fintech Solutions (2022, Dec 13). Apex and Unifimoney Announce Partnership to Provide America’s Credit Unions and Community Banks with Digital Investment Solutions. Business Wire
- G2 (2023, Jan 1). GnuCash Reviews and Product Details. G2.com
- Rudra, S. (2023, Mar 28). GnuCash 5.0 Release Adds a New Report Feature and Stock Transaction Assistant. ITSFoss.com
- Spendee (2022, Dec 28). Grow your wealth in 2023 with Spendee Lifetime Access! Medium
- Featured Image by Alexander Mils
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