Tobi Otokiti is the founder of ProductDive, a large and friendly product management community of about 14,000 African career professionals. Her school has trained over 1500 product management professionals through workshops, meet-ups, webinars, career-boosting content and career fairs.Otokiti , who is driven by a desire to help career professionals become competent product managers, has a decade of work experience, building and leading product and technology teams across financial services and EdTech sectors, including Flutterwave, Andela and Interswitch.Her expertise and insights have been recognised globally, leading to speaking engagements at conferences such as Mind The Product, a large product management conference; Africa Tech Summit, London and The Women in Tech Conference. The2022 winner of US TechWomen, and member of the Forbes Technology Council, is a thought leader in the product management industry, focusing on shaping the tech industry, which is essential for an innovative and thriving African digital economy. In this interview with TOBI AWODIPE, she talks about what it takes to build a Unicorn, getting into and thriving in the product management space, and inspiring more women and girls to pursue STEM careers.

In over a decade, you have been delivering innovative technology products for different and emerging markets. How have you succeeded in doing this well?
Creating a culture of innovation and learning to excel in delivering innovative technology products, I foster a culture of continuous improvement and learning within the team. Emphasising a growth mindset allows team members to embrace challenges, learn from failures, and continually seek new ways to enhance our products. I encourage open discussions and feedback sessions, where team members can freely share their ideas, concerns, and insights. There is strategic planning and ownership to ensure success. I believe in seeing things through from inception to completion. It involves meticulously planning our product development process, setting clear goals and objectives, and outlining actionable steps to achieve them. Each team member understands their role and responsibilities, fostering a sense of ownership and accountability for their contributions to the project.

Building robust relationships is a key element of our success and it lies in building and nurturing relationships horizontally and vertically. I believe in establishing strong connections within the team, encouraging collaboration and cross-functional communication. This enables us to harness the diverse skills and perspectives of each team member, resulting in well-rounded and innovative solutions. As a leader, I actively participate and contribute to the team’s efforts. I am not just delegating tasks but also involved in the product development process. By being hands-on, I can better understand the challenges and provide support when needed. This collaborative approach fosters a sense of unity within the team and encourages members to work together towards a shared goal.

Product management is a recent field of expertise. Tell us what it takes to thrive in this space.
Thriving in this field requires a unique combination of skills, qualities, and approaches. Here are the key factors that contribute to success in product management. First is a customer-centric approach. A successful product manager understands the importance of putting the customer at the centre of everything. They empathise with customer needs, pain points, and desires, ensuring that the product addresses real problems and delivers value to the target audience. Next is market and industry knowledge. Product managers need to stay informed about market trends, industry developments, and competitor activities. Keeping a finger on the pulse of the market helps them to make informed decisions, identify opportunities, and stay ahead of the competitor. Then there is strategic thinking. Thriving product managers are strategic thinkers. They define a clear product vision and roadmap that aligns with the overall business goals. A well-thought-out strategy guides decision-making, resource allocation, and prioritisation. Also, cross-functional collaboration is key.

This field involves working with various teams, and excellent communication and collaboration skills are essential to effectively convey the product vision, align teams, and ensure successful product development and launch. Also, successful product managers rely on data and analytics to make informed decisions. They gather and analyze relevant data, including user feedback, market research, and performance metrics, to validate assumptions and make data-backed choices. Furthermore, the tech industry is fast-paced and ever changing. Thriving product managers are adaptable, open to change, and quick to adjust their strategies based on new information or market shifts.Product managers are also responsible for delivering results, setting measurable goals, tracking key performance indicators (KPIs), and continuously evaluating product success.These are crucial to their effectiveness.While product managers may not always have direct authority over team members, strong leadership skills are essential. Motivating and influencing cross-functional teams, driving collaboration and fostering a positive and productive work environment are critical aspects of successful product management. Finally, thriving product managers are innovative thinkers who are not afraid to explore unconventional solutions. They encourage creativity within their teams and seek new ways to differentiate their products in the market.

You say you are driven by the desire to help career professionals become competent product managers. Tell us some of the ways you’re achieving this?
I’ve implemented several initiatives to achieve this feat. They includeproviding comprehensive information and insights into the field of product management in the areas of key skills, responsibilities, and best practices. Users can access valuable resources to enhance their understanding and expertise.I have also created a vibrant virtual and in-person community where product management professionals can come together to build personal connections, share experiences, and learn from one another. This fosters a supportive and collaborative environment that encourages growth and development.Our community hosts monthly webinars featuring renowned industry experts who share knowledge, experiences and expertise among members.

These webinars offer valuable insights and practical advice that can benefit aspiring and established product managers alike.To encourage open dialogue and continuous learning, I organise bi-weekly “Ask Me Anything” sessions, where members can directly interact with experienced product managers, ask questions and seek guidance on specific challenges they may be facing in their careers. I also utilize social media platforms like Instagram to conduct live sessions, providing bite-sized and interactive content for the community. In addition to the community support and knowledge sharing, we offer a specialised training school, where we equip aspiring and established product managers with the necessary tools, knowledge, and practical skills to elevate their capabilities and build exceptional tech products. Also, as an added bonus for students who complete our training programme, we offer an optional apprenticeship programme, providing them with a practical avenue to apply the knowledge and skills they have gained in real-world settings. This apprenticeship opportunity is designed to bridge the gap between theory and practice, empowering participants to gain valuable hands-on experience as they work alongside experienced product managers in established organizations.

In the last decade, you have worked with major Unicorns in Africa. What key lessons would you say you learned in those years?
One of the most significant learning is the understanding of what it takes to build a unicorn company. Observing and being part of these successful startups has provided me with valuable insights into the characteristics and key factors that contribute to their success. First, building a unicorn requires having a truly disruptive and innovative idea. Unicorns are often born out of groundbreaking concepts that challenge traditional norms and address significant market gaps. Identifying such opportunities and having the vision to transform them into reality is a crucial aspect of building a unicorn. Additionally, unicorns are characterised by their ability to achieve rapid and scalable growth. They seize the opportunity to expand quickly, tapping into large addressable markets and leveraging technology to reach a global audience. This scalability is essential for achieving a valuation of over $1 billion. Having a customer-centric approach is another vital lesson. Unicorns prioritise understanding and meeting customer needs, delivering products or services that truly resonate with their target audience. Customer satisfaction and loyalty play a pivotal role in their success. Furthermore, a strong leadership team with a clear long-term vision is critical. Visionary founders guide successful unicorns and capable management teams who can navigate challenges, make strategic decisions, and drive the company towards its goals. Lastly, financial backing from investors is an important aspect of building a unicorn. Attracting substantial funding from venture capitalists and investors provides the necessary resources to fuel growth, expand operations, and stay ahead of competitors. By assimilating these learning into my approach as a product manager and business leader, I have gained a deeper understanding of what it takes to create a unicorn company. It has inspired me to be more innovative, customer-focused and customer-driven in my endeavours, always aiming to create exceptional products that have the potential to disrupt markets and achieve extraordinary growth.

While building a unicorn is a formidable challenge, the insights gained from working with these successful startups have undoubtedly influenced and enriched my approach to product management and business leadership.

Take us through your journey into founding ProductDive. What does it seek to achieve?
ProductDive was born out of a personal need and a passion for creating an impact in the field of product management. After securing my first product management role, I faced challenges in understanding the full scope of the role due to limited available resources and communities to learn from. Recognising that this was not just my struggle but a common problem faced by others, the idea for ProductDive took root. In September 2019, we officially launched as a community where product managers could come together, share experiences, and learn from experts. The primary goal was to create a space where aspiring and established product managers could elevate their skills, gain knowledge, and build exceptional tech products. Since its inception, it has evolved into something I am truly proud of. We have elevated the performances of over 1,500 career professionals and it has been gratifying to witness the impact we have made on the product management community, not just locally but globally.

We have cultivated a strong community where people come together to share ideas, collaborate, and grow. One of the most rewarding aspects of this journey has been witnessing the growth of our community. Today, it is heartening to see that hardly any startup in Nigeria exists without a #ProductDiver, and this showcases the impact we have made on the product management ecosystem in the region. Moreover, we have facilitated meaningful connections and networking opportunities, allowing members to build valuable relationships and career opportunities. We have also organised career fairs where companies come to recruit our students who have successfully completed their training programmes, further demonstrating the value and relevance of our initiatives. Overall, the journey of building ProductDive has been fulfilling and has shown me the power of community and collaboration. It has reaffirmed my belief in the importance of providing aspiring and established product managers with the resources, knowledge, and support they need to thrive in their careers and make a meaningful impact in the tech industry. As we continue to grow and expand, I look forward to further empowering product managers worldwide through ProductDive.

You won the US TechWomen award in 2022. How impactful was winning this award for your career’s trajectory?
Winning that award has been an incredibly impactful and transformative experience for my career. The journey began in September 2022 when I travelled to the United States for the first time, embarking on a six-week, all-expenses-paid trip, courtesy of TechWomen. This opportunity opened doors to a world of learning, growth, and inspiration. During my time there, I had the privilege of visiting industry giants such as Google, Twitter, GoDaddy, Chime, and LinkedIn. Engaging with industry experts in their workplaces provided me with invaluable insights into their work processes, technologies and innovative approaches. The exposure to these leading tech companies expanded my horizons and deepened my understanding of the dynamic tech landscape. In addition to the enriching professional experiences, I had the honour of connecting with cultural mentors who graciously showed me around.

One of the highlights of my journey was a luncheon with Anthony Blinken, US Secretary of State, an inspiring moment that reinforced the significance of empowering women leaders in STEM fields and the impact that TechWomen has in promoting gender equality in the tech industry. The programme proved to be not only an educational journey but also a rewarding and empowering one. By connecting with over 100 talented females from 21 African countries, I became part of a supportive and nurturing sisterhood of aspiring and established women leaders in STEM. The mentorship and exchange programmes offered by TechWomen further strengthened my professional capacity and provided me with guidance and support from experienced mentors in the field. As a result of winning the US TechWomen award, my career trajectory has been positively shaped. The access to renowned tech companies, industry experts, and cultural mentors has expanded my network and created numerous opportunities for career advancement and growth. Building the right connections and fostering relationships with other industry professionals has been a game-changer, opening doors to new opportunities and collaborations. Moreover, being part of TechWomen has ignited my passion for inspiring women and girls in my community to pursue careers in STEM. I now have a greater sense of responsibility to empower and uplift others, just as TechWomen has done for me.
In conclusion, winning the US TechWomen award in 2022 has been a life-changing and rewarding journey.

What does being a member of the Forbes Technology Council mean and how does this help other people in this line of entrepreneurship?
It’s a prestigious recognition and an opportunity for tech entrepreneurs and industry leaders to join a select group of influential professionals in the technology space. The council is a community of top executives, thought leaders, and entrepreneurs who are passionate about technology and its impact on various industries. As a member, entrepreneurs have access to a powerful network of like-minded individuals who are driving innovation and growth in the technology sector. This network provides opportunities to collaborate, share insights, and form valuable partnerships.Council members also have the chance to showcase their expertise and thought leadership through various Forbes platforms.

This includes contributing articles, participating in interviews, and speaking at industry events, which helps increase their visibility and credibility in the tech industry.Also, being part of a community of tech experts enables members to stay updated on the latest trends, innovations, and best practices in the technology field. It encourages knowledge sharing and fosters continuous learning. The Council also offers access to valuable resources, tools, and educational materials that can help entrepreneurs in their business ventures. This includes exclusive research, reports, and industry insights.The council’s network and exposure can lead to potential business opportunities, collaborations, and client connections, which can significantly contribute to the growth of members’ businesses. By also sharing their expertise and insights through Forbes platforms, council members can influence the direction of the technology industry and contribute to meaningful discussions on important tech-related topics. Finally, council membership provides a supportive environment where entrepreneurs can seek advice, share challenges and receive mentorship from experienced peers.

You say you desire to shape Nigeria’s tech industry. How are you doing this?
I am deeply committed to shaping Nigeria’s tech industry and making a positive impact on society through technology. Throughout my journey as a product manager, I have gained valuable insights and expertise, which I now channel into empowering aspiring and established product managers to excel in their careers.My product management school serves as a beacon of knowledge and growth, equipping professionals with the necessary skills, knowledge, and community support to thrive in the dynamic tech industry. I am passionate about nurturing a strong product management community that fosters collaboration, knowledge sharing, and collective growth among its members.In addition to my work in product management education, I also founded TechGiveBack, a transformative non-profit organiosation and corporate social responsibility project that focuses on achieving several key objectives to uplifting society through technology. Through the initiative, we create meaningful opportunities for tech professionals to lend a helping hand to the community through their skills, time, and resources.

By actively engaging in projects that address pressing societal needs, we leverage the expertise of tech experts to create positive change.Promoting diversity, equity, and inclusion in the tech industry is a core commitment for me and we actively support initiatives that encourage more women to pursue careers in tech, providing mentorship and networking opportunities for female tech professionals to foster an inclusive and supportive environment.Moreover, I actively organise and participate in tech events, workshops, and conferences that bring together industry stakeholders. These gatherings serve as platforms for networking, learning, and sharing experiences. By facilitating meaningful interactions among professionals, we foster collaboration and drive innovation in the tech ecosystem.Firmly believing in the importance of tech companies engaging in corporate social responsibility initiatives, I support local communities through TechGiveBack by providing tech education to underserved areas and supporting tech-related projects that create a positive impact on society.

Recognising the significance of fostering collaboration between tech industry experts, academia, and government bodies, I actively seek partnerships that facilitate knowledge exchange, best practices and policy development. By working together, we can collectively drive positive change and address challenges in the tech landscape.Through my collective efforts in product management education, corporate social responsibility initiatives, tech education advocacy, women empowerment, and industry collaboration, I am steadfastly dedicated to making a lasting impact on Nigeria’s tech industry. Empowering tech professionals, fostering innovation, and addressing societal needs through technology are the driving forces behind my mission to contribute to a thriving and socially responsible tech ecosystem in the country.

A lot of work has gone into improving the number of women in STEM. In what ways can women who are already there thrive and do better?
In the ever-evolving STEM landscape, women who are already part of the field can thrive and achieve even greater success by adopting several empowering strategies, including recognising their worth and having unwavering confidence in their abilities, surrounding themselves with a robust support system of mentors, peers, and allies who champion diversity and inclusion, embracing a growth mindset and committing to lifelong learning, taking ownership of your career and actively advocating for your accomplishments and ambitions. Also important is supporting other women, empowering them is a collective effort. Celebrate the achievements of fellow women in tech and offer support and mentorship to those who may be facing similar challenges. By fostering a culture of support and collaboration, we can uplift one another and drive positive change in the industry. Pursue leadership roles and opportunities to make an even greater impact in your field. Lead by example and be a role model for aspiring women in STEM. Share your experiences and success stories, demonstrating that it is possible to thrive and break barriers in the field. Engage in networking events, conferences, and industry gatherings to expand your connections and collaborate with like-minded professionals. Networking opens doors to new opportunities, insights, and collaborations that can fuel your growth and success. Finally, strive for a healthy work-life integration that enables you thrive both professionally and personally. Prioritise self-care and wellbeing to maintain a sustainable and fulfilling career in STEM.

Many women look up to you and want to tow this path you’re on; what would you tell them to guide them?
I will say all the aspiring women who look up to me and wish to take a similar path should be courageous in pursuing your aspirations, even if they seem daunting. Dare to dream big and go after those seemingly audacious goals. Trust in your capabilities and embrace challenges as opportunities for growth. Have the courage to step out of your comfort zone and seize the chances that come your way. Be proactive in seeking opportunities to grow and excel in your chosen field. Keep an open mind and be receptive to new experiences. Whether it’s through networking, skill-building programmes, or mentorship, actively seek avenues that can propel your career forward. Surround yourself with a strong support system of mentors, peers, and allies who believe in your potential. Seek out organisations and communities that advocate for diversity and inclusivity. A supportive network can provide valuable guidance, encouragement, and a sense of belonging. The world of technology and professional growth is ever evolving, embrace a mindset of continuous learning and stay updated with the latest industry trends and innovations. Invest in your personal development and be receptive to new knowledge. Also, take ownership of your career journey and actively advocate for your accomplishments and ambitions. Speak up, ask for opportunities, and negotiate for the recognition and opportunities you deserve. And finally, remember success is not always immediate; it’s a journey with its ups and downs. Embrace the process, be patient with yourself, and celebrate your achievements, no matter how small. Each step forward contributes to your growth and progress.

What is one thing you wish you would change to improve the lives of Nigerian women if you could?
It would be to empower them with access to quality education and skills that grant them financial freedom. Education is a fundamental right that has the potential to transform lives and break down barriers, but unfortunately, many Nigerian women still face the challenge of limited access to education. By focusing on education and skill development, we can equip women with the knowledge and tools they need to excel in various fields, including entrepreneurship, technology, and other industries. Providing opportunities for women to acquire valuable skills not only enhances their employability but also opens doors to financial independence and economic empowerment. Moreover, when women are economically empowered, it has ripple positive effects throughout their families and communities. Financially independent women can better support their families, make informed decisions about their well being, and actively participate in shaping their communities’ future.

What does a typical day in your life look like?
A typical day in my life involves balancing the roles of a wife, a mother of two, a product management professional and an entrepreneur. I prioritise showing up as much as I can for my family while juggling tasks and overseeing my ventures. Multitasking is key as I switch between responsibilities, responding to emails, and caring for my family. Despite the challenges, I find fulfillment in making a positive impact through education, empowering aspiring product managers, and using technology for social good. Each day is a rewarding journey of growth and inspiration.

If you were not doing what you do now, what else you would have been doing?
I would have pursued a career in education. Education has always been a passion of mine, and I believe in its transformative power to shape minds and create a positive impact on individuals and society as a whole. In this alternative path, I would have explored opportunities in educational leadership, curriculum development, or even teaching. I would have been committed to creating innovative and inclusive learning environments, empowering students with knowledge and skills to thrive in the rapidly evolving world. Moreover, I might have considered roles in educational policy and advocacy, working towards improving access to quality education for underserved communities. Ensuring that every individual has access to a strong education is a cause I’m passionate about and I would have worked tirelessly to make a difference in this area. Regardless of the path I would have taken, my core values of making a positive impact, fostering growth, and empowering others to reach their potential would have remained unchanged. The pursuit of meaningful work that contributes to the betterment of society is at the heart of my aspirations, whether it’s in product management, entrepreneurship or education.