Emissions data platform Thrust Carbon has launched a new reporting tool dedicated to meetings and events.

Thrust Events allows planners to “accurately” measure emissions generated by their events and provides end-users with a comprehensive overview of their carbon footprint across both travel and events.

According to the company, planners can input venue, attendee and transportation data to generate a white-label emissions report. The app also makes recommendations for reducing food waste, optimising transport and choosing more sustainable venues.

Designed for M&E programmes with 200 to 50,000-plus events, the tool calculates emissions across the entire event lifecycle – from planning and preparation to execution and teardown. It features automated data feeds and single sign-on with no limit to the number of users.

Thrust Events pricing begins at £10 per event – dropping to under £1 per event at the highest scale – and currently requires a minimum commitment of 200 events per year, which the company expects to “relax” in the “coming months,” according to a Thrust Carbon spokesperson.

Thrust Carbon co-founder Kit Aspen said the technology will “empower event management agencies to reduce the carbon footprint of their events in an affordable and efficient manner”.

“Unlike traditional methods that rely on spreadsheets, Thrust Events sets a new standard for sustainability in the M&E sector by offering a comprehensive and integrated approach that maximises the impact of sustainability efforts,” he added.

In a statement the company said it has spent the last six months testing the app with “two top 10 TMCs who represent M&E programmes of 20,000-plus events”.

One of these is ATPI Global. The TMC’s head of events, Helen van Berkel, said the app is “a valuable addition to our service offering”.

“By partnering with Thrust Carbon, we are able to offer our customers sustainable travel and event options, which not only enhance their overall experience, but also align with our commitment to corporate social responsibility,” she added.