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PRESS RELEASE
Published August 5, 2023
The culture of the South African hair care market is deeply rooted in the country’s diverse cultural heritage, beauty traditions, and personal grooming practices. Hair care holds significant cultural and social importance in South Africa, reflecting the country’s multicultural population and historical background. South Africa is a melting pot of various ethnicities and cultures, each with distinct hair types and traditions. This cultural diversity is reflected in the hair care market, with products and services catering to a wide range of hair textures, including curly, wavy, coiled, and straight hair. The hair care industry embraces and celebrates this diversity, providing consumers with a diverse array of products that address their specific hair needs and preferences.
South Africa has a rich history of traditional hair care practices passed down through generations. These practices often involve the use of natural ingredients like oils, butter, and herbs to promote hair health and growth. The culture of traditional hair care continues to influence modern hair care products, with many brands incorporating natural ingredients inspired by these age-old practices. South Africans place a strong emphasis on personal grooming and appearance. Hair care is an integral part of this beauty consciousness, with individuals investing time and resources in maintaining well-groomed, healthy hair. The culture of beauty consciousness drives the demand for a wide range of hair care products and services in the market.
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South African hair care market is growing owing to increasing urbanization, rise in disposable income, and employment in the country. The advertisements and promotions in the country are attracting consumer attention. Different celebrities and influencers promote famous brands in the country on social media platforms, which young consumers are more attracted to. For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched her hair care brand Be You in collaboration with the South African brand Front Row Hair. Due to rising urbanization and the young population in the country, demand for different hair care products is increasing.
Young people in the country are more inclined towards using hair colors and other hair styling products. As a result, key players are investing in product development in growing application areas, such as innovative hair styling and intensive conditioner products, to meet domestic consumers’ hair care requirements. Some popular product concepts include sulfate-free shampoos, co-wash products, cleansing conditioners, replenishing masks, oils, creams, scalp care balms, and many more. Advertising and promotions in the country are also driving the market to grow. South Africa has a diverse population, and this has led to an increase in demand for products specifically designed for textured and curly hair. This trend is being driven by a growing awareness of the unique needs of different hair types and a desire for products that cater to these needs.
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As the economy in South Africa continues to grow, the disposable income of consumers has also increased. This has led to an increased demand for premium hair care products and services. Customers are searching for items that are gentle on their hair as they become more aware of the value of using high-quality hair care products. Additionally, natural and organic hair care products are gaining popularity. Based on the report, the product types include shampoo, conditioner, hair oil, hair gel, hair color, hair styling products, and others. In South Africa, shampoo has the highest market share. Further, the shampoo is categorized on the basis of sub-segments, including cosmetic shampoo, dry shampoo, herbal or organic, and others. In South Africa’s hair care market, cosmetic shampoo has the largest market share. In the future, dry shampoo will grow at the highest CAGR rate. Dry shampoo is easy to use and does not require water or any additional products, making it a convenient option for those who are short on time or do not have access to running water. Dry shampoo has gained popularity in South Africa in recent years, and this trend is expected to continue in the future.
South Africans place a strong emphasis on personal grooming and appearance. Hair care is an integral part of this beauty consciousness, with individuals investing time and resources in maintaining well-groomed, healthy hair. The culture of beauty consciousness drives the demand for a wide range of hair care products and services in the market. The salon culture is prevalent in South Africa, with a substantial number of consumers regularly visiting professional hairstylists for hair care and styling services. Salons offer a wide range of treatments, including haircuts, styling, coloring, and specialized treatments, catering to various hair types and preferences. Media and celebrity culture significantly impact the hair care market in South Africa. Influential celebrities and social media personalities endorse hair care brands and styles, setting trends and influencing consumer choices. Consumers often look to these celebrities for hair care inspiration and seek products used or recommended by them.
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Scalp care has gained traction in the South African hair care market, with consumers recognizing the importance of a healthy scalp for overall hair health. Products addressing scalp issues, such as dandruff and dryness, have seen increased demand. Furthermore, the hair extensions market in South Africa is thriving, with a high demand for various types of extensions, including weaves, wigs, and braids. Hair extensions provide consumers with the flexibility to experiment with different hairstyles and lengths, driving the growth of this segment in the market. South Africa’s hair care market is heavily influenced by the prevalence of Afro-textured hair among its population. With a significant portion of the population having curly, coily, and kinky hair, there is a high demand for products specifically tailored to the unique needs of Afro-textured hair.
South African consumers place significant emphasis on children’s hair care. There is a wide range of hair care products specifically designed for children’s hair, catering to the unique needs and sensitivities of young scalps and hair. Also, township salons play a crucial role in the hair care market, especially in rural and peri-urban areas. These salons offer affordable hair care services and products, making professional hair care accessible to a broader segment of the population. The natural hair movement in South Africa is more than just a beauty trend; it has become a symbol of empowerment and cultural pride. Many South Africans view their natural hair as a way to reclaim their identity and reject Eurocentric beauty standards, contributing to the growth of the natural hair care market.
Recent Developments:
- May 2022: Nubian Crown Hair Studio partnered with L’Oréal Professionals to launch DIA Light and DIA Richesse safe colors for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg.
- November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, a move the brand believes will enable it to make a bigger positive environmental impact given the high penetration of shampoo. The product is available in Malaysia, Hong Kong, and South Africa.
- October 2021: A South African natural hair care brand “Curls in Bloom” launched a new hair care products range. The products include hair shampoo, conditioners, hair masks, oils, curl-activating creams, and 11 other products.
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Considered in this report
- Geography: South Africa
- Historic year: 2017
- Base year: 2022
- Estimated year: 2023
- Forecast year: 2028
Aspects covered in this report
- South Africa Hair Care Market with its value and forecast along with its segments
- By Product Type (Shampoo, Hair Colour, Conditioner, Hair Styling Product, Hair Oil, and Others (Hair Mask))
- By Shampoo (Cosmetic Shampoo, Herbal/Organic, Dry Shampoo, Others)
- By Hair Colour (Permanent and Temporary)
- By Conditioner (Rinse-Out, Leave-in, Others (Deep))
- By Styling Products (Hair Gel, Hair Mousse, Hair Spray, Styling Creams and Waxes, and Others)
- By Price Range (Mass and Premium)
- By Distribution Channel (Specialist Retail Stores, Supermarket/Hypermarket, Convenience Store, Online Retail Channels, Other Distribution)
- Various drivers and challenges
- On-going trends and developments
- Top profiled companies
- Strategic recommendation
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