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There’s a scene in the

new movie “Air” that should be required viewing for any executive in any line of work. It’s a conversation between Phil Knight and Sonny Vaccaro, the characters played by Ben Affleck and Matt Damon, in which the Nike co-founder gives his company’s basketball guru the budget to sign a rookie named Michael Jordan. Before they offer him a shoe deal, Knight has one final question for Vaccaro: What’s the name of the sneaker?

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