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Terra Seasoning Cube’s recently launched campaign, ‘Unwrap Joy, Unleash Taste’, has been honoured with the ‘Best Marketing Campaign of the Year 2023’ award at the recently concluded Marketing Edge Brands and Advertising Excellence Award 2023.
Chief Marketing Officer, TGI Group, Probal Bhattacharya, upon receiving the awards, stated that he was immensely proud to receive the ‘Best Marketing Campaign of the Year’ award for Terra Seasoning Cubes Campaign.
“We set out to create a campaign that not only showcased our product value but also connected with our audience at a deeper level. Winning the Best Marketing Campaign of the Year award validates our effort and motivates us to continue pushing boundaries in the seasoning cube category” He said
He reiterates further that the campaign was creatively and carefully crafted to ensure that consumers realize that cooking doesn’t necessarily have to be a chore but a moment of joy and expression of creativity, while encouraging consumers to experience the sheer joy of cooking a tasteful meal with Terra Cube.
According to the organisers of the Marketing Edge Brands and Advertising Excellence Award 2023, the award is recognition and celebration of the brand’s odyssey to becoming one of the most sought-after seasoning cubes in the Nigerian market.
The campaign seamlessly combines innovation, compelling storytelling, a profound understanding of its audience and an effective multi-channel integration, guaranteeing engagement that transcends boundaries and results in an unprecedented success story,” he said.
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