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TD Synnex Maverick has promoted Bas Dekker to director of smart meetings for Europe.
Dekker joined the specialist business of TD Synnex in 2021 as director for the Netherlands. Prior to that, he held leadership roles within the technology and consumer electronics sector at companies such as LG, Dell and MediaMarkt during a career spanning more than 20 years.
In this new position, Dekker will support the growth of the key strategic brands in the Maverick smart meetings portfolio. He will collaborate with the European team to facilitate the move to hybrid work environments and the implementation of AI-enabled technologies.
“I am thrilled to be stepping into this new role and excited to make the future even brighter for Maverick in Europe by helping all our country teams and our vendors navigate our way through the current industry volatility,” said Dekker.
“The opportunity for a consultative approach to the implementation of our technologies means it’s more important than ever to create an effective flow of information between brands and the integration of the channel. I will be working to ensure our customers receive best-in-class support.”
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