TakeTwo Travel Solutions has appointed Yvonne Cronin to lead the TMC’s EU and Irish operations.

Cronin takes up the role of general manager of EU and Irish operations as TakeTwo looks to expand its presence in Europe.

She was previously one of the founders and an executive director of Travelagent.ie, including its CorporateTravel.ie business travel brand, which was first acquired by Eton Travel and then became part of TakeTwo after the start-up TMC merged with Eton in late 2021.

“There are a number of internationally based customers located in the European Union who are contracted with various mega travel agencies who are not satisfied with their level of service,” said Cronin. “We are working with them to give them strong offline and online solutions in both Ireland and continental Europe.”

TakeTwo launched in the Irish market in 2022 with CorporateTravel.ie rebranding as TakeTwo Ireland and operating from its headquarters in Cork.