Campari and Wuliangye form strategic alliance – The Spirits Business

[ad_1] Italy’s Campari Group has signed a strategic partnership with Chinese baijiu maker Sichuan Yibin Wuliangye Group Co to co-create new products. The Wugroni ‘breaks the tradition of using primarily…

Campari signs MoU with China’s Wuliangye for strategic cooperation

[ad_1] Bartenders pour drinks at a Campari inauguration of a new brand house for Aperol, its best-selling beverage, in Venice. Italy, August 30, 2021. REUTERS/Manuel Silvestri/File Photo Acquire Licensing Rights…