Diageo’s Ruchira Jaitly on its marketing strategy besides the company championing sustainability – Brand Wagon News

[ad_1] In a conversation with BrandWagon Online, Ruchira Jaitly, chief marketing officer, Diageo India, talks about the evolving advertising and marketing trends in the alcohol-beverage industry. (Edited Excerpts)  How has…

Glance’s Bikash Chaudhary on company’s strategy on lock screen on mobile phones besides ad-free content approach – Brand Wagon News

[ad_1] In a conversation with BrandWagon Online, Bikash Chaudhary, chief marketing officer, Glance talks about the company strategy for tapping onto the lock screen market, its partnership with smartphones, geographical…

Navigating the new now of performance marketing for D2C brands – Brand Wagon News

[ad_1] By Ramasish Bhowmik D2C brands have reached a climacteric point, touching a stage where they can challenge age-old corporations and their products and service offerings. With the pandemic pushing…

iCubesWire pushes for global expansion, plans to enter the Saudi Arabia market – Brand Wagon News

[ad_1] iCubesWire, a global Ad Tech audience platform with a content production studio and influencer marketing capabilities, has announced expansion into the Saudi Arabian market with a new office in…

Strategy or virtue signalling? Should brands take the cue from Unilever CEO and dilute the purpose mantra? – Brand Wagon News

[ad_1] Last week, Unilever’s CEO Hein Schumacher made a surprise announcement that revealed a strategic shift in the company’s approach in attaching a purpose to its brands. The maker of…

2024 Mercedes-Benz E450 All-Terrain Wagon: A Perfect Weekender

[ad_1] This fresh redesign of the tech-fabulous E class sedan—a luxury wagon that’s powerful and spacious—makes the ultimate getaway car, writes Dan Neil. [ad_2] Source link

Decoding marketing strategies that can create a significant impact on consumer demand this festive season – Brand Wagon News

[ad_1] By Dheeraj Gupta In a land renowned as a melting pot of diverse cultures and communities, the marketing strategies of brands should vary as per the region in question.…

Cogoport elevates Hrishikesh Kulkarni as chief operating officer, India – Brand Wagon News

[ad_1] Cogoport, a global trade platform, announced the appointment of Hrishikesh Kulkarni as chief operating officer (COO). It is headquartered in Singapore and has a global presence spanning India, Netherlands,…