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Tag: virtue
Strategy or virtue signalling? Should brands take the cue from Unilever CEO and dilute the purpose mantra? – Brand Wagon News
[ad_1] Last week, Unilever’s CEO Hein Schumacher made a surprise announcement that revealed a strategic shift in the company’s approach in attaching a purpose to its brands. The maker of…
Opinion | Hamas Attack Reminds Europeans of the Virtue of Sovereignty
[ad_1] Europe has discovered that it has an anti-Semitism crisis on its hands. And now some politicians claim to have found the answer: Deport the anti-Semites. It’s a response as…