How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

[ad_1] Despite TikTok’s unwavering popularity over the past few years, it wasn’t until last summer that Uber adopted the buzzy platform. The rideshare company planned its entrance strategically, hiring its first…

Headcount: The worthless vanity metric of scale? – Business Leader News

[ad_1] Headcount: The worthless vanity metric of scale?  Business Leader [ad_2] Source link

‘Advertising without strategy is a vanity project’: Inside the AA’s quest for brand re-evaluation

[ad_1] The AA’s new visual identity, created with design consultancy Elmwood Once synonymous with yellow vans and roadside breakdown assistance, the AA has been on a mission to redefine itself…

Breakingviews – Telegraph’s $750 mln price implies vanity contest

[ad_1] LONDON, June 8 (Reuters Breakingviews) – There’s a profound similarity between selling a sports team and selling a newspaper. Both businesses appeal to deep-pocketed buyers seeking influence or prestige.…

Council to meet cost of court challenge over ‘vanity’ derelict chapel project

[ad_1] A council is awaiting the outcome of a High Court challenge over plans to demolish a former chapel building and adjoining school house. Redcar and Cleveland Council is already…

Former Vanity Fair Editor Michael Roberts Dies

[ad_1] Michael Roberts, former fashion and style director at Vanity Fair, has died at his home in Sicily, Italy. He was 75. Roberts had a decades-long career in media and…