Top retailers tap tier-II markets for growth – Industry News

[ad_1] As many as 35 major domestic and international retail brands entered 14 tier-II Indian cities in the first three quarters of calendar year 2023, consultancy CBRE South Asia said…

Snapdeal 2.0’s marketing strategy relies on influencers to connect with Tier-II, III cities

[ad_1] Soumyadip Chatterjee, director – brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy. The growing e-commerce market in India has become…