[ad_1] Updated Oct. 25, 2023 12:13 pm ET Not everyone is switching from Bud Light to Modelo. UFC is doing just the opposite. The mixed martial arts league on Tuesday…
Tag: suggested reading – advertising
‘Blurb’: Publishing Jargon Invented to Make Fun of Itself
[ad_1] An early 20th-century humorist promoting his own book came up with ‘Miss Belinda Blurb’ as the personification of publishers’ overly effusive praise [ad_2] Source link
WSJ News Exclusive | Sweetgreen Hires Former Chipotle Executives, Readies Mid-America Push
[ad_1] Sweetgreen hired two former Chipotle Mexican Grill executives to lead its marketing and culinary development, part of the salad chain’s strategy to expand beyond large metropolitan areas on the…
Bud Light’s Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign
[ad_1] Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer advertising campaign. [ad_2] Source…
Publicis Posts Better-Than-Expected Organic Growth as Ad Industry Appears Resilient
[ad_1] Publicis Groupe SA reported higher-than-expected organic growth of 7.1% in the first quarter, and the advertising holding company said demand for its services continues despite the choppy macroeconomic environment. …