Decoding brand Rajini: What drives enduring brand value of 72-year-old superstar Rajinikanth who charged Rs 110 crore for Jailer

[ad_1] If Baashha was an instant cult classic locally, Muthu opened up a market for the actor in Japan. One aspect of his bankability is the strong overseas business of…

The big business of India-Pakistan cricket

[ad_1] There is no doubt that the India-Pakistan contest is the biggest rivalry in cricket, at least in terms of the eyeballs it attracts. The Ashes has a good shout…