Bud Light Gets a Win, Reclaiming UFC From Modelo

[ad_1] Updated Oct. 25, 2023 12:13 pm ET Not everyone is switching from Bud Light to Modelo. UFC is doing just the opposite. The mixed martial arts league on Tuesday…

Modelo Continues to Win Over Bud Light Drinkers

[ad_1] Constellation Brands CEO says the Mexican beer brand has more room for growth. [ad_2] Source link

The Disciplined Marketing Strategy That Helped Modelo Beat Bud Light

[ad_1] As Modelo Especial’s marketing team worked through the final stages of scripting a commercial about a Hispanic matriarch making tortillas from scratch with her granddaughter, company lawyers had a…

Modelo is now beating Bud Light for the entire year | CNN Business

[ad_1] New York CNN  —  Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light, whose popularity faded following the Dylan Mulvaney controversy. Sales of Modelo at grocery and…

How Modelo Dethroned Bud Light in America

[ad_1] Demographic shifts and savvy marketing fueled the Mexican import’s rise. A Bud Light boycott finished the job. [ad_2] Source link

Bud Light loses its footing as America’s best-selling beer

[ad_1] Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation’s best-selling brew. Parent company Anheuser-Busch InBev (ABI) sold $297 million worth of…