Bye Barbie, hey American Girl: Mattel’s next movie project announced

[ad_1] The success of Barbie clearly wasn’t “kenough” for toy-makers mattel, who want to paint the big screen plastic again with a live-action adaptation about American Girl dolls. ADVERTISEMENT Following…

Barbie movie reverses Mattel’s toy sales slump

[ad_1] Toymaker Mattel reports a jump Barbie sales after the success of this summer’s Barbie film. [ad_2] Source link

Barbie movie reverses Mattel’s toy sales slump – BBC News

[ad_1] By Natalie Sherman Business reporter, New York 16 minutes ago The head of toymaker Mattel has been saying for years that movies would help the company revive sluggish sales.…

Mattel’s ‘Barbie’ Movie Boosts Toy Sales

[ad_1] Mattel’s bet on “Barbie” is paying off, with the summer big-screen hit lifting the toy maker out of its quarterly sales slump. Mattel’s runaway box-office hit boosted sales of…

Hasbro sells off costly production studio, taking a page from Mattel’s playbook

[ad_1] A Hasbro Monopoly board game arranged in Dobbs Ferry, New York, Feb. 6, 2022. Tiffany Hagler-Geard | Bloomberg | Getty Images Four years after acquiring Toronto-based production studio eOne,…

Mattel’s Q4 2022 Earnings Disappoint, Highlighting Need for Business Strategy Overhaul

[ad_1] On Wednesday, February 8th, Mattel (NASDAQ:MAT) released its quarterly earnings results, leaving many investors and analysts bewildered. The company reported an earnings per share of $0.18 for the quarter,…