[ad_1] Grand Gathering of MarTech Professionals across Asia SINGAPORE, Dec. 21, 2023 /PRNewswire/ — The MarTech Summit Asia is taking place on 23 & 24 April 2024 at The Stamford Ballroom,…
Tag: martech
How to create case studies that sway B2B decision-makers | MarTech
[ad_1] When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers,…
Marketing automation software for small business: How to get started | MarTech
[ad_1] Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is…
3 key categories of a high-performing marketing organizational structure | MarTech
[ad_1] In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization: Proposition. How do you align…
The CMO’s guide to aligning martech and business strategy | MarTech
[ad_1] Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure…
Why edge cases matter in marketing strategy | MarTech
[ad_1] As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying…
LocaMos Global AG Officially Inaugurates New Headquarters in Zug, Switzerland, Bridging MarTech and Blockchain Innovation
[ad_1] LocaMos Global AG Officially Inaugurates New Headquarters in Zug, Switzerland, Bridging MarTech and Blockchain Innovation LocaMos Global AG, an emerging name in the technology and blockchain sector, proudly announces…
Black Friday Paradox: Boon or Bane for Small Business Retailers? | MarTech Cube
[ad_1] 1. The Dark Side: Problems Small Retailers Encounter1.1 Disloyal Shoppers 1.2 Dereliction of Duty 1.3 Opting Out of the Madness 2. The 2023 Black Friday Winner: Which Industry Will…
B2B email marketing: 3 strategies for advanced personalization | MarTech
[ad_1] Picture this: You’re at a private art showing. The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It’s perfect. They remembered…