[ad_1] Image used for representative purpose (iStock) News of Google Chrome’s plan to phase out cookies in 2024 came as a big blow in the marketing world. For years, marketers…
Tag: marketing strategy
The Importance Of Diversity And Authenticity In Digital Marketing
[ad_1] Marketing Strategies And Business Practices getty According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the…
5 Things to Know About Creating an Effective X Marketing Strategy
[ad_1] Social media marketing is a vital tool for businesses of all sizes. There are over 4.5 billion social media users, and with over 330 million monthly active users, X is among…
Is it possible to marry the power of omnichannel strategy with precision marketing attribution? – ET BrandEquity
[ad_1] Image used for representative purpose The latest weapon in the marketer’s arsenal when it comes to determining effectiveness of marketing spends is marketing attribution. Marketing attribution tools can help…
Brands that follow a `customer first’ strategy grow sustainably – ET BrandEquity
[ad_1] Successful businesses, globally and in India, are known to constantly track the trails left by their customers’ behaviors and rework their strategies to keep up with their changing preferences…
Do CMOs Need to Create an Analytics-first Culture or a Traditional-Method Service? – ET BrandEquity
[ad_1] Image used for representative purpose (iStock) By Kulwinder Singh How as a CMO, are you harnessing data with a purpose? I was intrigued by this question during an internal…