[ad_1] The holiday digital marketing frenzy is in full swing, amid rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media. An article in CM sister…
Tag: Marketer
‘Combining left and right brain is fascinating’: One marketer on serving customer and company
[ad_1] Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector. Claudia…
Bridging The Trust Gap: 4 Pillars Every B2B Marketer Should Know
[ad_1] people or parties NOT TRUSTING getty In my last article, I dug into Informa Tech’s 2023 Trust in Marketing Index survey. It was a sobering look at five content…
Accounting Marketer Release Book: “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success”
[ad_1] Becky Livingston has unveiled her latest book, “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success.” This insightful and timely work marks the author’s fourth published…
15 Day Challenge By Legendary Marketer David Sharpe (Business Builder)
[ad_1] In the realm of online business education, David Sharpe’s 15 Day Challenge stands as a beacon for individuals seeking to venture into the world of profitable online entrepreneurship. This…
Olean digital marketer awarded grant for business plan development
[ad_1] Olean digital marketer awarded grant for business plan development Olean Times Herald [ad_2] Source link
100 Case Studies: Full Coverage of the 2023 Ex Awards – Event Marketer
[ad_1] 100 Case Studies: Full Coverage of the 2023…
A Practical Look at Executing Modular Loyalty – The Wise Marketer
[ad_1] Best Practices illustrated through two case studies Modular Loyalty represents the future of loyalty technology architecture. The concept can be defined as a medium to make low-risk enhancements to…
Bouvard Laments “Yawning Gap” in Marketer Perceptions About Radio – Radio World
[ad_1] Cumulus publishes analysis to counter prevailing sentiments about AM and radio in general “Ford owners are massive users of AM radio.” So writes Pierre Bouvard, chief insights office of…