Strategy or virtue signalling? Should brands take the cue from Unilever CEO and dilute the purpose mantra? – Brand Wagon News

[ad_1] Last week, Unilever’s CEO Hein Schumacher made a surprise announcement that revealed a strategic shift in the company’s approach in attaching a purpose to its brands. The maker of…

Unilever’s New Chief Faces Tough Balancing Act

[ad_1] Margins remain under pressure at the consumer giant despite price increases. [ad_2] Source link