What Is Greenwashing, and How Do You Spot It?

[ad_1] Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact. It’s a deceitful marketing gimmick used…

Prism+ air-con ad deemed ‘greenwashing’ by Singapore watchdog; company defends it as ‘tongue-in-cheek’

[ad_1] SINGAPORE: Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.…

Greenwashing in the B2C business? – Check your marketing strategy!

[ad_1] Greenwashing is not only a major issue in the financial world: No, even in the B2C business, more and more companies are advertising their products, services or the company…

Beyond greenwashing: how to make business and finance genuinely sustainable

[ad_1] Mia Mottley, prime minister of Barbados (pictured), and her economic adviser Avinash Persaud are championing reform of international financial institutions.Credit: Alamy How quickly are business and finance becoming greener?…

Unilever Faces ‘Greenwashing’ Probe by UK Watchdog

[ad_1] The UK’s antitrust regulator is investigating “green” claims made by the British arm of Unilever Plc, saying it wants to ensure that consumers aren’t being misled by a company…

Which? Travel research uncovers greenwashing from major UK holiday companies – Which? News

[ad_1] When Which? Travel analysed the websites of five of the UK’s biggest holiday companies, it found ambiguous and misleading sustainability statements designed to convince consumers to book. We even…

Airline adverts banned over ‘greenwashing’ claims

[ad_1] The ASA said Air France, Lufthansa and Emirates had misled customers over their environment impact [ad_2] Source link

Airline ads banned over ‘greenwashing’ claims – BBC News

[ad_1] By Sam Gruet Business reporter, BBC News 13 minutes ago Image source, Getty Images Adverts for Air France, Lufthansa and Etihad have been banned for misleading consumers about the…

UK introduces new eco-finance labels

[ad_1] Four new sustainability badges will help consumers make green investments, the FCA says ADVERTISEMENT UK regulators are set to introduce four different green labels to help consumers pick sustainable…

Greenwashing? First UK-US flight using all sustainable fuels takes off

[ad_1] The first transatlantic flight by a passenger plane to use exclusively sustainable aviation fuels took off from London this morning. ADVERTISEMENT Among the more than 500 flights coming and…