Insights into Coca-Cola’s global go-to-market strategy

[ad_1] ATLANTA — International growth plans for the Coca-Cola Co. depend on the country. The Atlanta-based company is promoting coffee and tea in China and has had success raising prices…

Introducing ‘Monetizing and pricing sustainability – beyond good intentions: transform your go-to-market for sustainable impact’

[ad_1] PricingForThePlanet unveils its new book, “Monetizing and Pricing Sustainability – Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact.” Edited by Stephan M. Liozu, PhD, and Fabien Cros, this…

Informa Connect announces 2024 go-to-market strategy and formation of new Food Services group

[ad_1] Informa Connect of Informa PLC and Winsight LLC  on Wednesday announced its 2024 go-to-market strategy and the formation of a new Food Services group. The newly formed group offers…

SpartanNash ushers in new go-to-market game plan

[ad_1] SpartanNash has declared a strong customer focus, supported by the go-to-market changes, as a “signature strength.” / Photo: Shutterstock SpartanNash is revamping its go-to-market strategy to become more customer-focused,…

Director of Go-to-Market – Merck KGaA, Darmstadt, Germany

[ad_1]   Work Your Magic with us! Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe…

Allianz | Allianz to serve global commercial insurance segment as one go-to-market business

[ad_1] Allianz Group announced today that it will serve the global commercial insurance segment as one go-to-market business under the trading name Allianz Commercial, featuring an integrated approach encompassing its…