WK Kellogg Co. outlines 3-prong strategy to grow after spinning out iconic cereal business

[ad_1] “Our business has experienced significant disruption from material one-time events over the last few years,”​ including a significant fire​ at the Memphis facility and a strike ​at all of…

Maximizing e-commerce marketing ROI: Bumble Bee exec discusses strategic approach

[ad_1] When it comes to e-commerce marketing, brands have a host of options from paid search, media, and other ads from a range of different online retailers and grocers. And…

Investing in sales, marketing may help businesses navigate economic downturn, survey reveals

[ad_1] Of the 76 C-suite executives surveyed​, 50% reported being first-time CEOs with less than five years’ experience and no prior experience during an economic downturn. This is primarily due…

Campbell Soup Co’s Q2 “validates” company’s snack strategy with strong share, sales gains

[ad_1] With inflationary pressures still packing a punch to consumers’ wallets, shoppers have sought out value but maintained their snack purchase habits – which has boosted Campell’s bottom line. Net…