Starfield is the Start of a ‘Multi-Year Relay Race’ of First-Party Xbox Games

[ad_1] When Starfield releases at the start of next month, the game will kick off a “multi-year relay race” of first-party Xbox games, according to Xbox chief marketing officer Jerret…

An approach to unlocking first-party data strategies | MarTech

[ad_1] Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of…