Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

[ad_1] In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share price hit an all-time…

How to Expand Beyond a Direct-to-Consumer Strategy

[ad_1] HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.…

The Direct-to-Consumer Imperative for Today’s Consumer Product and Retail Brands

[ad_1] In a 2022 report from Oxford Economics, 72% of 500 commerce executives surveyed said they were prioritizing “increasing margins and profitability” as a strategic goal. Beyond that, 36% said…

Nike CEO highlights direct-to-consumer strategy the day after the company’s big Foot Locker announcement

[ad_1] Nike CEO John Donahoe touted the company’s direct-to-consumer efforts ahead of its earnings call.Nadine Rupp/Stringer/Getty Images Nike on Tuesday reported quarterly sales and earnings above Wall Street expectations. The…