Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers? | Creativebrief

[ad_1] Absolutely. And it is very much the case for Christmas as one of the most consumption-heavy times of the year, but it should be carried over way beyond the…

BITE Guest Trend | Gen Z’s gender equality challenge and how brands can respond | Creativebrief

[ad_1] This begs two obvious and important questions: why are more brands not capitalising more on this huge opportunity to make their ads perform better? And, even more importantly: how…

BITE Thought Leadership | Fresh Reads: The Urgent Life by Bozoma Saint John | Creativebrief

[ad_1] In 2020 of the top 200 bestselling business books, only 17 were written by women. That’s equal to the number of business bestsellers written by men named John or…

BITE Thought Leadership | Fresh Reads: The Future of You by Tracey Follows | Creativebrief

[ad_1] What I found truly exceptional is Follows’ concise yet comprehensive writing style, which avoids unnecessary repetitions while providing insightful analysis. She guides readers through complex topics, turning them into…

BITE Interview | ‘We have to bring equality back on the agenda’ | Creativebrief

[ad_1] The uncomfortable truth, for women in the ‘messy middle’ of their careers, is in many cases it is them who will be forced to pay a price; often their…