[ad_1] Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure…
Tag: CMOs
New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth
[ad_1] getty One of the aspects of writing about multicultural marketing that I like the most is when I have the opportunity to discuss relevant studies that can help marketers…
Detailing Data Monetization Strategies for CMOs and Beyond
[ad_1] The Gist Data focus. Effective data monetization strategies ground businesses in core data fundamentals. Leadership role. Chief data officers prioritize turning vast data into actionable assets. Organizational Shift. “Data…
Personalized Marketing: A Strategic Guide for CMOs | Gartner
[ad_1] Scaling the delivery of personalized marketing content is one of marketing’s most important roles. But customer preferences force digital marketers to walk a fine line. On one hand, too…
Do CMOs Need to Create an Analytics-first Culture or a Traditional-Method Service? – ET BrandEquity
[ad_1] Image used for representative purpose (iStock) By Kulwinder Singh How as a CMO, are you harnessing data with a purpose? I was intrigued by this question during an internal…
Inside CMO’s Plymouth HQ as it becomes top company
[ad_1] It was set up by four Plymouth men over a meal in a Chinese restaurant but CMO is now an £83m company with ambitions to be even bigger. The…