[ad_1] When she was named Anheuser-Busch’s marketing vice president, Alissa Heinerscheid explained in a recent podcast interview, “I had this super clear mandate: We need to evolve and elevate this…
Tag: Bud
Bud Light owner places two execs on leave after transgender influencer backlash
[ad_1] New York(CNN) Anheuser-Busch has placed two executives who managed Bud Light’s sponsorship of two Instagram posts from a transgender woman on leave, according to the Wall Street Journal and…
Bud Light marketing leadership ‘adjustments’ made after conservative boycott threats
[ad_1] Anheuser-Busch has decided to shake up its marketing leadership after its Bud Light brand became, quite literally, a target for conservatives angered by a campaign featuring a transgender social media influencer. …
Bud Light Exec Takes Leave After Boycott Calls, Reports Say
[ad_1] NEW YORK (AP) — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries…
Bud Light’s marketing leadership undergoes shakeup after Dylan Mulvaney controversy
[ad_1] Beer Business Daily first reported the news. Bud Light erupted into controversy after Mulvaney showed off a Bud Light can with her face on it in an April 1…
Boycotts rarely work, experts say amid Bud Light anti-trans backlash
[ad_1] Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent…
Who is CEO of Anheuser-Busch? Boss of Bud Light’s owner earns $12M
[ad_1] By Harriet Alexander For Dailymail.com 02:17 15 Apr 2023, updated 02:51 15 Apr 2023 Brendan Whitworth, 46, joined Anheuser-Busch in 2013 and worked his way up to become CEO…
Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks
[ad_1] CMO Today Research shows recent social-media calls to boycott brands such as Goya and Spotify haven’t meaningfully hurt sales and at times briefly had the opposite effect [ad_2] Source…
Katie Pavlich: Bud Light’s New Marketing Strategy Is An Insult To People Who Buy Their Beer
[ad_1] Fox News contributor Katie Pavlich joins Fox Across America With Jimmy Failla to give her take on the backlash Bud Light has received for celebrating transgender activist Dylan Mulvaney’s…