The Bud Light Boycott Was Just the Beginning of a Crazy Year for Beer

[ad_1] Updated Dec. 27, 2023 10:59 am ET Beer had a rough year. A Bud Light boycott in 2023 reshuffled the beer industry, vaulting Modelo Especial to the top spot…

Anheuser-Busch US CMO is stepping down after Bud Light sales sink | CNN Business

[ad_1] New York CNN  —  Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer…

Bud Light tries for a comeback with a focus on sports and concerts

[ad_1] Anheuser-Busch InBev said it will concentrate its marketing on sporting and music events as it tries to reverse falling sales of its flagship beer Bud Light in the face…

AB InBev Earnings Climb but Bud Light Backlash Still Weighs on North American Sales

[ad_1] Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from…

Bud Light Gets a Win, Reclaiming UFC From Modelo

[ad_1] Updated Oct. 25, 2023 12:13 pm ET Not everyone is switching from Bud Light to Modelo. UFC is doing just the opposite. The mixed martial arts league on Tuesday…

Anheuser-Busch and UFC strike multi-year partnership, as brewer tries to turn around Bud Light sales

[ad_1] Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida.  Joe Raedle | Getty Images Anheuser-Busch’s Bud Light will again become the…

Modelo Continues to Win Over Bud Light Drinkers

[ad_1] Constellation Brands CEO says the Mexican beer brand has more room for growth. [ad_2] Source link

Bud Light Brewer Makes a Run for the Border

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The Disciplined Marketing Strategy That Helped Modelo Beat Bud Light

[ad_1] As Modelo Especial’s marketing team worked through the final stages of scripting a commercial about a Hispanic matriarch making tortillas from scratch with her granddaughter, company lawyers had a…

Modelo is now beating Bud Light for the entire year | CNN Business

[ad_1] New York CNN  —  Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light, whose popularity faded following the Dylan Mulvaney controversy. Sales of Modelo at grocery and…