Mercedes-Benz may drop its “EQ” brand for electric cars after just a few years

[ad_1] While it may seem abrupt, this doesn’t mean Mercedes is giving up on electric cars — very much the opposite. The outlets report that since Mercedes’ goal is to…

WSJ News Exclusive | Beyond Meat’s Chief Brand Officer Beth Moskowitz Leaves Company

[ad_1] Beth Moskowitz departs the plant-based meat alternative pioneer as the company seeks to turn its business around. [ad_2] Source link

Organic snack brand debuts baked crackers

[ad_1] SOLANA BEACH, CALIF. — Pure Organic, a better-for-you snack subsidiary of the Kellogg Co., is adding three baked cracker varieties to its portfolio. The crackers, which come in garden…

Better-for-you cookie brand debuts mini snacking cookies

[ad_1] GREENWICH, CONN. — Gluten-free cookie company REAL Cookies is launching Cookie Poppers — mini versions of the company’s full-size cookies, targeted at on-the-go snacking occasions. Made without allergens such…

Esports and lifestyle brand 100 Thieves is laying off staff

[ad_1] 100 Thieves, a popular gaming, esports, and lifestyle brand, laid off about 30 employees on Tuesday, according to esports journalist Jacob Wolf. The cuts hit roles in sales, marketing,…

Lotus Bakeries invests in nutrition bar brand

[ad_1] LEMBEKE, BELGIUM — Lotus Bakeries’ capital venture fund FF2032 has acquired a minority stake in IQBAR, a better-for-you food manufacturer based out of Boston. The investment came as part…

With New EVs Arriving, Brand Loyalty Goes Out the Window

[ad_1] As more car makers roll out electric vehicles, they are discovering that early customers are far more apt to try new brands. [ad_2] Source link

Barilla Group to acquire Back to Nature brand

[ad_1] PARMA, ITALY — The Barilla Group is acquiring the Back to Nature brand from B&G Foods, Inc., Parsippany, NJ. Terms of the acquisition were not disclosed. Back to Nature…

Streaming Wars, Co-working and Brand Bozoma: Watch on Business Line

[ad_1] In the Business Line programme, Euronews looked at how Apple is preparing to take on Netflix plus why the rise and fall of Wework could spell trouble for other…