[ad_1] How did a brand in terminal decline go on to make record sales and a blockbuster movie? Mattel’s chief operating officer reveals how he pulled off the brand turnaround…
Tag: Brand strategy
Where’s Watson? IBM’s Tarun Chopra on the company’s AI strategy: past, present and future
[ad_1] IBM was an early pioneer in demonstrating the power of artificial intelligence to the world. But as talk of the burgeoning ‘AI revolution’ dominates the media space, the tech…
Digital Darwinism: how to build future-fit foundations for business survival
[ad_1] The digital environment, argues Reading Room’s Rushell Clarke, is Darwinist: it’s evolve-or-die. Here’s Clarke’s field guide to continuous evolution. In today’s fast-paced, ever-evolving world, digital transformation is no longer…