Decathlon acquires German e-commerce brand Bergfreunde GmbH | Retail News France

[ad_1] Image Courtesy: https://www.snowindustrynews.com Decathlon, the French sports retail giant, is broadening its scope by integrating Bergfreunde GmbH, a specialised German e-commerce entity. The Kirchentellinsfurt-based outdoor sports gear provider revealed…

Decathlon expands in Europe with German outdoor retailer Bergfreunde acquisition

[ad_1] Aligned with Decathlon’s development strategy, Bergfreunde presents an opportunity for Decathlon to tap into new customers through a fully digital business model. Credit: Shutterstock Through the deal, signed on…

Decathlon acquires German outdoor retailer Bergfreunde

[ad_1] The deal, which was signed on 24 November for an undisclosed sum, is pending regulatory approval. Bergfreunde was founded in Germany in 2006 and operates in 11 European countries: Germany, Austria, Switzerland, Denmark, France, Finland, Italy, the…

DECATHLON ACQUIRES BERGFREUNDE

[ad_1] LILLE, France, Nov. 27, 2023 /PRNewswire/ — DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment. The purchase…